Ruthless Self-Promotion
Hi All,
Next weekend I’ll be giving a Masterclass in Jazz Saxophone at a conservatory in Carpi, Italy. (See www.evantate.de) I’m preparing not only materials for the masterclass, but other important materials as well.
I’ve made several copies of my books which I will sell for a special price. In each book are also ads for my other products at the rear. I’ll also preparing a email newsletter sign-up sheet as well.
The point here is not only to present the best masterclass I can give but to win new customers and add more names to my fan list.
The fans, in this case, mainly saxophonists, could buy my books, my CD-ROMs, my new CD releases, visit my concerts when I perform nearby, etc. Of course, this will all work as long as I continue to keep the people on my lists informed about what I’m doing.
I’ll be bringing my digital camera with me in order to take plenty of photos of this event and to place the photos on my website, newsletter, blogs, etc.
Let everybody know what you’re doing! and tell them often. 
Peace!